Marvin Mickelson, the system director of shared revenue cycle at The University of Kansas Health System (UKHS), recently spoke with HealthLeaders Editor Alexandra Wilson Pecci about the health system's response to COVID-19

One place where CFOs should shine a spotlight on revenue cycle optimization is around patient payments.

Medical bills are complex, and Johnson believes that moving 100% towards self-service would not be effective as patients need opportunities to speak to someone regarding amounts due and how it was calculated.

During COVID-19, health systems can help retain and even strengthen their loyalty overtime by providing the clinical and financial support for their communities.

Now more than ever, patients need to feel secure in their health and financial wellbeing. Utilizing these four approaches will result in greater patient satisfaction and loyalty.

Consumer concerns are as strong as they were when the pandemic began back in March. As hospitals look to regain their financial losses from suspending elective services earlier this year, they will need to address these consumer concerns